Next, we move into analyzing comprehensive market research and competitor analysis to understand the business norms and client’s expectations. We examine current market trends and analyze fruitful competitor strategies to make competitive steps for your application. By developing user personas and journey maps, we guarantee the application aligns perfectly with market demands.

Then, we strategize by developing a detailed plan that specifies the app's features, the technology stack to be used and project timelines. This vital guide ensures all team members are on the same page with the project's goals. We make detailed wireframes and models to visualize the app's design and user interface, providing a strong foundation for the development process.

During the execution phase, our designing team starts work on creating an intuitive and visually appealing user interface, while our development team builds the app's functionality using the chosen technology stack. We rigorously test the app to identify and fix any bugs or issues to make sure the app performs seamlessly on all devices and platforms and meets quality standards.

Once the app is launched, we continuously monitor its performance using key performance indicators (KPIs) and advanced analytics tools. We track metrics such as user engagement, retention rates and conversion rates to assess the app's success and identify areas for improvement. This approach provides real-time insights into the app's performance.

We then arrange detailed reports on the app's performance, user engagement and any identified issues. These reports give valuable insights into how users interact with the app and highlight the areas that need attention. All stakeholders are informed about the app’s progress and performance metrics through regular reporting.

Finally, based on the insights gained from the measurement and reporting phases, we make necessary adjustments and optimizations to the app. This may involve refining features, enhancing the user interface or resolving identified issues. Our commitment to continuous improvement ensures your app remains relevant, user-friendly, and competitive in the market.