When is the best time to post on Instagram in 2023?

Are you curious to know about the perfect time to post on Instagram? Believe it or not, timing is everything when it comes to posting on this platform. The truth is, if you want your content to be seen and engage with your audience, you need to know when they are most active.

That’s why finding the best time to post is crucial for boosting your engagement, increasing your reach, and maximizing your visibility on Instagram. 

But let’s face it, with so many people using Instagram, it can be pretty complex to know when to hit that post button. Lucky for you, we’re here to help! In this blog, we’ll look at the science behind Instagram algorithms and how you can use them to your advantage.

Understand Instagram’s algorithm

Let’s start with the basics. Instagram’s algorithm is like a mystery box that considers engagement, relevance, and timeliness. Engagement refers to the number of likes, comments, and shares a post receives. Relevance refers to how closely your post matches a user’s interests and search queries. And timeliness refers to when your post was published.

Consider your audience’s time zone

The first factor to consider is your audience’s time zone. If you’re targeting a global audience, you’ll want to post when your followers are most active. But how do you figure that out? Easy peasy! Use Instagram Insights to catch when your followers are most active and then schedule your posts accordingly. Trust us, your followers will appreciate the effort you put into reaching them at the right time.

Best Day to Post on Instagram

​Next up, the day of the week. According to studies, Wednesdays and Thursdays are the prime days to post on Instagram. These days tend to have higher engagement rates compared to other days of the week. But why stop there? Keep experimenting with different days of the week to find what works best for you and your audience. You never know, maybe your followers are secretly nocturnal and prefer posts in the middle of the night!

Best time to Post on Instagram

Now, let’s talk about the time of day. Studies have shown that the best times to post are 6 am to 9 am, 12 pm to 2 pm, and 5 pm to 7 pm. These are the golden hours of Instagram when engagement rates are at their peak. However, feel free to mix it up and try posting during off-hours. You may find that your followers are night owls or early birds who are more active during non-traditional times.

Content is the King

​Last but not least, the type of content you’re posting can also affect the best time to post. Are you a foodie sharing your latest culinary masterpiece? Post during mealtimes! Are you a fitness fanatic sharing your workout routine? Post early in the morning or evening when people are more likely to exercise. The possibilities are endless, so get creative and experiment with different posting times.

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Are you fed up with your regular social media marketing agency that just posts seasonal festival wishes or a good morning picture with irrelevant quotes? At Why Shy, we understand the importance of your online presence as much more than just making your social media platforms a “family WhatsApp group”. 

From witty captions to eye-catching graphics, our social media mavens crafts killer content that increases your online engagement to build a loyal following. So don’t feel shy and break out of your shell; check out Why Shy to grow your business to infinity and beyond! With our top-notch digital marketing strategies and unparalleled creativity, we make your brand stronger than your coffee!
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